• Facebook Социальной Иконка
  • YouTube - серый круг
  • Серый Instagram Иконка
  • telegram-logo_landlord


Rating of the main Internet sites for real estate advertising with prices


When trying to rent or sell their property, owners first of all turn to sites where they can post an ad for renting and selling. Such sites are rightly one of the most effective tools for renting and selling real estate, but only one of them and definitely not all sites.

In the meantime, there is no need to worry about it. ”

There are services that offer placing ads on 200 sites at once. From experience I can say that this is a rather bloated figure and the effectiveness of most of them is highly questionable. In this article I will give a detailed analysis of the main sites for advertising the sale or rental of real estate with a general idea of ​​the budget required for this.

In the meantime, there is no need to worry about it. ”

It is important to keep in mind that placing an advertisement for the sale and rent of real estate is only one of the tools for real estate sale. Advanced realtors use more than 20 different tools and advertisements on websites - far from the most reliable of them. However, if you decide to start renting or selling your real estate on your own, you should start by placing ads on the main real estate portals.

Before placing an ad, you need to take care of writing the ad text and preparing a photo of your property. How best to write an advertisement so that it attracts the attention of a potential tenant / buyer among hundreds of similar ones is described here.

Let's assume that you have already prepared both text and photos and are ready to place them on ad sites. Among the many sites that allow you to place ads, I propose to single out 15 main ones, the effectiveness of which has already been proven. These sites differ, firstly, in their traffic, and secondly, in their specialization, and most importantly, in efficiency.

In the meantime, there is no need to worry about it. ”

Table 1 of the main real estate portals for placing ads:

I really wanted to limit myself to the standard Top 10 list, however, I decided to give a table with 15 main and 15 additional sites, since placement on these portals ensures maximum coverage of a potential audience and dissemination of information.

Let's take a look at the table. Portals in the table are ranked by attendance / popularity. The last two columns provide data on attendance and views. (based on data from SE Ranking, and

Of course, traffic is constantly changing, but these numbers give us a general idea of ​​the effectiveness of placing an ad on them.

In the meantime, there is no need to worry about it. ”

The undisputed leaders here are The correct placement of your ad on these sites will give an immediate response.

In the meantime, there is no need to worry about it. ”

Next are and Despite the higher popularity of the portal, the specialization in real estate and the age of the portal allow you to get the best response to ads.

All other Internet bulletin boards conditionally occupy the 3rd place in terms of efficiency, however, they also allow you to receive a certain number of calls from potential buyers and tenants.

Other columns represent the cost of placing one ad on the portal (in the table, the condition for placing one ad is accepted. Some sites offer discounts for placing more ads). Also presented is the minimum and maximum amount for the promotion of an ad per 1 day (basically, portals offer payment for promotion immediately for 3-7 days). In addition, many sites offer the option of free updating the date of the announcement, which contributes to its short rise in the ranking.

In the meantime, there is no need to worry about it. ”

Another advantage of the sites in Table 1 is that ads from most of these portals go to all aggregators, including and the databases of all real estate agencies.

In the meantime, there is no need to worry about it. ”

Table 2 lists an additional 15 sites for posting real estate ads.

In the meantime, there is no need to worry about it. ”

Subscribe to new articles to stay updated

By clicking the "Subscribe to the newsletter" button you agree to the processing of your personal data

Summing up the cost of placement and daily promotion of one ad on the main sites, we get from 173 UAH. for placement, plus for its minimum promotion from 92 UAH. per day or promotion with maximum effect - from 425 UAH per day. If you add placements on additional sites presented in Table 2, you will get virtually free placement, but the minimum cost of promotion will be from 88 UAH per day, and the maximum - from 455 UAH. in a day. It is important to take into account that on almost all sites you will have to pay the amount for the promotion at least one week in advance. Taking into account the fact that the average period for the sale or lease of real estate is at least a month (excluding inexpensive real estate), the cost of only placement with promotion on the main 30 real estate portals will cost from 1400 UAH / month. up to 4200 UAH / month.